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Reputation management
Reputation management (RM) is the influencing and the control of an individual's or business's reputation. Originally a public relations term, the advancement of internet and social media expansion, along with reputation management companies, have made it primarily an issue of search results and a field more concerning about online society. Online Reputation Management is known as ORM. ORM is mostly used for evaluating the services and referrals and finding the most useful and reliable parties for users. It is widely used in lots of circumstances, not only in social media, also in blog posts, review sites, forums, competitor websites and press releases.
Reputation management is necessary to be implemented in online social media, meanwhile there are also some ethical grey areas to be noticed, such as mug shot removal sites, astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results.
==History==
The concept was initially intended to broaden public relations outside of media relations. Academic studies have identified it as a driving force behind Fortune 500 corporate public relations since the beginning of the 21st century.〔(【引用サイトリンク】title=Reputation management: the new face of corporate public relations? )〕 As the Internet and social media became more popular, the meaning has shifted to focus on review sites, social media and—most prominently—the top search results on a brand or individual.〔
In 2007, a study by the University of California Berkeley found that some sellers were undertaking reputation management on eBay by selling products at a discount in exchange for positive feedback to game the system.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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